Knowledge Design


Because of 2 mega trends (digitalization and globalization) we are faced with a formidable increase in information available, and reduced time available to take actions. In order to cope with those challenges, managers need new training and new tools to constantly interpret information from diverse sources and make informed decisions, as well as communicate vision, strategy and objectives to define expectations and manage change in teams, organizations and markets.

There isn't a single answer to those challenges, from personal training and coaching to added processing power and new IT systems, but the field of information visualization holds very interesting promises. Building on advances in the information design and graphics fields as well as leveraging the power of new display and presentation techniques, it draws from the ICT and graphical design sciences. Because most of the information we manage is an expression of someone's knowledge and we live in a knowledge society, I call it "knowledge design", based on the French expression "design des connaissances" (r) coined by Catherine Lenglet.

"A good sketch is better than a long speech" (Napoleon I)

"An image is worth 1000 words" (Confucius) 

Knowledge Design, what can it be used for ?

  1. Communicate across cultures : the visual vocabulary (especially iconographic and schematic), was developed in the XXst century, and practically most of it in the last 3 decades. It was from day one designed to be universal, in order to minimize ambiguity risks in communication,Communcate
  2. Manage change : formalizing a change objective (new market, new organization, new usage) in a graphical format allow it to be explicitated and to create quick and powerful adhesion from the targeted people,Change
  3. Facilitate decision making : in an "infobesity" context, visualization techniques (dashboards, navigation interfaces, diagrams / charts, …) allow to analyze available information and to take quick decisions,Decide
  4. Innovate : to formalize or exchange around an idea or a concept inside an organization, or to develop an appropriate and efficient answer to a problem submitted by a customer, a graphical presentation (visual scenario, animation, 3D, …) is a very powerful and very flexible tool that avoids many bad interpretations and at the same time do not bury the target in details.kb_innovate.jpg

The name of this blog (USWIM) is an acronym for "You See What I Mean". It is a place meant at identifying experiments, linking learnings from different fields, and proposing innovative solutions to make a better use of visualization in a business environment. Drawing from my own experience as a marketer, a competitive intelligence and a knowledge management expert, I am using it in my job as a consultant in project or change management issues.

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